Relevant Work Experience:

Citizens for a People's Convention

Click here to see "I Love My NY" logo

Hope Haiti Click here for Hope Haiti brochure cover
Premier Practice Solutions HM developed branding (logo, tagline, and stationery set for a start-up offering bookkeeping, claims management, electronic medical record (EMR) software and human resources in the medical group/clinic space.
Greenworx

HM designed branding (logo and tagline) for a whole new business line for the Rochester Landscape Technician’s Program—environmentally-sensitive “deconstruction” of buildings.

Click here to see Greenworx logo and tagline

T-Facts

HM designed branding for this driver recruitment start-up in the commercial transport (trucking) business.

Click here to see T-Facts logo

Keuka State Park A Penn Yan citizen consortium competed against 18 other upstate locations to host the planned new $50 million Finger Lakes Cultural & Natural History Museum. Heritage Marketing designed and wrote their proposal in just a few days over the ’09 Thanksgiving holiday. The Yates County Keuka Lake bid prevailed over Geneva’s lakefront bid in the “finals”—a victory worth millions of tourism dollars annually.
Finger Lakes Tourism HM handled branding efforts, marketing communications strategy and PR efforts for Finger Lakes Tourism for a year. It was a bumpy ride but we learned a lot about dealing with large volunteer committees.
Sonnenberg Gardens HM stepped in to help manage this troubled attraction in New York's Finger Lakes Region. For six months, in the capacity of Chief Operating Officer, Heritage Marketing President Don Hudson helped manage the entire operation, and brought particular expertise in the areas of public relations, advertising and marketing.
Ontario County Historical Society HM created a new logo, new literature and exciting special events to help commemorate the organization's centennial.
Squaw Island Preservation Society

HM founded the Society to save the Canandaigua Lake Island. We orchestrated an alliance with the DEC and Ontario County Historical Society, created the name, logo, brand, PR, advertising and numerous special events and raised $250,000 to hire a barge and build a 100-year erosion barrier.

Click here to see Squaw Island logo

Click to view Squaw Island ad #1
Click to view Squaw Island ad #2
Click to view Squaw Island ad #3

Old Bloomfield HM helped this 1800 Federal style mansion (antique store) and 50 acre property (wildflower garden) grow sales by 14% in its second year by use of modest advertising, great merchandising and smart CRM database activities.
Bloomfield Antique Country Mile HM founded an association of 14 businesses along the routes 5 & 20 corridor in East Bloomfield. We created the brand name and "packaging" of the product and launched PR and modest marketing efforts.