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Heritage Marketing Is:
A full service consultancy specializing in historical and cultural tourism
in upstate New York and the northeast region. Heritage began life as a
division of Roberts Communications, the leading independent advertising
agency in Rochester, New York.
Our Philosophy:
History is marketable, but it must be boldly branded, packaged, and merchandised.
Imaginative site development, events, alliances, co-promotions, and co-branding
are requisite activities. Marketing dollars and human capital must align
behind bold, focused plans. A rising tide lifts all boats.
Heritage Marketing Team:
| Don Hudson,
President |
15 years
client and agency experience. Most recently, Don was the Director
of Business Development with Roberts Communications. Prior to that,
he was the Vice President of Marketing with SYSCO/Syracuse. Don has
a bachelors degree in psychology from SUNY Geneseo and an MBA in marketing
from RIT. |
| Paul Hudson,
Creative Director |
25 years
advertising and marketing experience. Former creative director and
current CEO Roberts Communications Inc. Vice-Chairman FF Thompson
Hospital. |
| Gary Boyer, Associate |
More than
twenty years public relations and advertising experience. Former Director
of Public Relations Services at Sage Marcom in Syracuse and Roberts
Communications in Rochester. Currently teaching advertising at Syracuse
University. |
| Marty Jones Wallace, Associate |
Marty has
14 years of marketing and advertising experience in both account management
and creative, and has worked in both client and agency settings. She
has a strong background in strategic database marketing as well as
general advertising including print, broadcast, public relations and
trade show marketing. |
| Karen Strapp, Associate |
Karen has
20 years of experience in design services, art and animation. She
is a graduate of RIT and has worked in both agency and corporate design
departments providing graphics for print, web and multimedia. |
| Mike Nelson, Associate |
With 10 years client and agency experience,
Mike has a thorough range of marketing communications skills, including
8 years as a web designer and programmer. |
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